Zonguru Niche Finder

Why Zonguru Niche Finder is a game changer.

We decided to pay pretty good money to a couple of extremely successful Amazon sellers for coaching. While these guys were great in a lot of areas, the advice we got about choosing a Niche, and a product cost us big time.

The wrong way to choose an Amazon Niche

These guys had been very successful by taking their existing product line on to Amazon. So, in a real sense they didn’t need to research Niches, just create quality listings for products in a Niche they knew extremely well. Not a luxury most of us have.

In essence, the told us to:

Find a high-volume Niche.

Then select a bunch of products with the highest number of reviews.

Read all of the reviews to find the things Customers didn’t like.

Develop a competing product, without those problems.

Launch the product.

So what is wrong with that approach?

Let’s consider each of these suggestions in order.

Finding a high Volume Niche simply means a very competitive Niche

Selecting products with the most reviews means choosing the most competitive products in a very competitive Niche.

Finding what customers didn’t like. This is a valid and essential step in the process, and one that Zonguru subscribers can do automatically with the Love-Hate feature.

Developing a product without the problem. Also a valid part of the process of differentiating your product from the competition.

Launch the product!  After spending months, and many thousands of dollars, launch time using this approach, can be soul destroying. As a novice, you are about to go head to head with the most successful sellers, in a very competitive market, on the most competitive sales platform on the planet. What could possibly go wrong.  

Even if you have designed a stunning product, removed any design flaws, and created a beautiful listing there are still three major elements you have no way of planning for or dealing with until you run headlong into them.

Amazon Customer reviews

The first challenge is Customer reviews. Like it or not these reviews largely decide the success of your product.

Next comes marketing costs. Amazon PPC advertising is a beast, it is time consuming and it is expensive (especially at the start when you don’t know what you are doing).

Thirdly are Inventory issues. If you don’t have enough product in the pipeline at the right time you will run out of stock. When that happens, your average daily sales start to drop, and with them the rank you spent so much advertising money to gain is lost.

When your replacement inventory finally arrives you basically start all over trying to gain rank and have your product seen without buying every customer.

Lets try a better approach.

Using Niche Finder and Zonguru

Niche Finder operates in all the major Amazon marketplaces

You find Niche Finder under “Product Research” on Zonguru’s  drop down menu.

The first thing you see are two Tabs for “Easy” and “Advanced“ Mode.

Zonguru Niche Finder Easy Mode.

Ideal for new sellers. First, just choose the marketplace you want to sell in. Next, select your Product Category from the Dropdown, select “Easy Starter” and search

Zonguru niche finder will instantly display a list of keywords with 5 essential Metrics.

The first metric is Niche Score

This balances the other 4 metrics and tells you how good the Niche is for you. The higher the score the better the Niche.

The individual metrics used are:

Buyer Demand: How likely is an Amazon visitor to buy a product in this Niche. Based on actual Amazon search volumes and actual organic sales levels (among others).

Competition Opportunity:  The higher the score the better the opportunity. Based on the quality scores of competing Sellers, and the quality of individual product listings.

Investment Sweet Spot. Zonguru compares it’s “Launch Budget” calculation for this product with the ideal launch budget for new sellers ($10-$15,000). Zonguru finds that a launch in this range is the most profitable so the Higher the Investment score the safer the opportunity.

The final metric is Revenue Potential. Based on the estimated profit that sellers are making I that niche and allowing for sales volumes and pricing to indicate the strength of Revenue flow from this Niche.

Changing the Filter from ‘Easy Starter” to “Business Builder” or “Heavy hitter” pulls in data from bigger Niches requiring higher upfront investment. These carry higher risk but also potential for greater rewards.

Using Niche Finder’s Advanced Mode.

Selecting Advanced Mode allows more experienced Amazon sellers to really focus in on a specific niche. Setting their own requirements for each of the 4 main metrics, the overall Niche score and many other variables. These include search volumes, advertising costs, launch budgets, revenue levels, and price ranges.

Also available under Advanced mode are filters based on the quality of competing listings. Things like star ratings, keywords, listing lengths and listing ratings allow you to take a much closer look at the strength of your competitors.

Without even logging in to your Zonguru account, you can use Niche Rater, (Zonguru’s Chrome extension) whilst on Amazon to get an instant and visual representation of the Competitiveness for any product, in any Niche.

Conclusions about Zonguru Niche Finder

Zonguru Niche Finder puts real Amazon market information at your fingertips while you are evaluating niches and products to sell on Amazon.

It is infinitely more useful than the process suggested to us by our Coaches. It would have saved us thousands of dollars, a lot of stress and a significant coaching fee.    

Two aspects that Niche Finder does not address is the winning of customer reviews and keyword research.

Reviews are taken care of by other elements of the Zonguru package to be found under the “Customer Engagement” tab whilst Zonguru Keywords on Fire provides the keyword planning tool that Amazon does not provide.

You can check Niche Finder out for yourself as part of any Zonguru Free trial.

It is also included for Subscribers in both the Researcher or Seller packages.

Packages start at $39 per month for Researchers and $49 per month for the full, “sellers” subscription although you can save around 40% each year by taking an annual Subscription.

To subscribe, or to choose a free trial with Zonguru, just click on this banner.