Zonguru Keywords on Fire

Reliable Keyword data

So, whether you are still in the product research stage, a new seller creating your new product listing, or honing your PPC campaign, Keywords on Fire is the perfect tool to use.

How do you access Keywords on Fire

Zonguru Keywords on Fire, is possibly the most powerful tool in the Zonguru suite. It is included in both the Researcher subscription and the Seller subscription.

You can also test it out for free by choosing a free trial for either package. Whichever way you access Zonguru Keywords on Fire is found under Listing Optimization in the menu.

How do I find Keywords?

Once inside, you can access keyword data in one of two ways.

Either add one or more ASIN’s into the search box, or opt to add products by phrase. After you type a Keyword Phrase into the box, chose your Amazon Marketplace and search.

Zonguru instantly displays the top 25 products. Scan the listing images, removing any not related to your product and Run Keyword Analysis.

What information does Keywords on Fire provide.

The first thing you will see is the total number of unique keywords being used by these top products. Next are the combined monthly search volume and revenue generated.

For each Keyword, you can also see the search and sales volume. you will see the number of “top 25” competitors ranking for the term.

A critical piece of information is the number of daily sales you need to make, during your product launch to reach and remain on page 1.

Zonguru looks at monthly results of the top 25 listings for each search term. Averaging the results it tells you the number sales they make, the average number of Customer ratings they have, and the average selling price.

Amazon Listing analysis

Keywords on Fire looks at the top 25 listing titles. It tells you the percentage of those products using your keyword in their headings (both exact and phrase match). You also have the estimated cost per click for your ads to appear for this phrase.

You can see the combined monthly revenue for the top three products using the keyword, as well as % of total clicks they win. Another critical number is the percentage of those clicks that convert into sales.

There is an enormous amount of information provided, so to make it easier you can set filters for the data you want to see across each of the 15 data points.

How does this data Help?

You have the flexibility to focus in on any data point, and explore each level of the market. Here are just a few examples.

Zonguru Keyword score

Keywords on Fire gives every keyword a score out of 100, indicating the value that keyword offers you if used in your listing.

Inventory management

Knowing the daily sales needed to rank on page one is critical when deciding the search terms to focus on and advertise for. You need to be ably to carry enough inventory to meet those sales and maintain your page 1 rankings once achieved.

Competitive advantage

Filter your results to only see keywords that none (or few) of the top competitors are ranking for. Find high value keywords for your listing.  Chose Keywords with low competition, lower advertising costs, and with sales volumes you can maintain given your inventory levels.

Conversion rates

Add a filter to include only those words with a high conversion rate to maximize your returns.

Amazon Advertising

Knowing the PPC bids and conversion rates for the top listings is invaluable. See if targeting that keyword can be profitable for you, after allowing for your production costs, shipping and all of the Amazon fees.

Conclusion – Zonguru Keywords on Fire

Keywords on Fire gives you real time data on relevant keywords for your Amazon listing  and a multitude of filters to use when assessing them.

Each filter you add helps you to zero in on Keywords that you can afford to compete for. Find Keywords with high conversion rates, and lower advertising costs.

Choose search terms with daily sales volumes that your inventory levels can sustain so you maintain those hard won Page 1 rankings.

Best of all is knowing that all the data provided is accurate, current, taken directly from the actual sales results on the Amazon platform of your choice, and covered under Zonguru’s Flexible pricing.